But technology doesn’t have to undermine a relationship banking approach. Sioux Center, Iowa-based American State Bank is building and strengthening relationships with customers and their children through its partnership with The Postage, a fintech that helps families organize their finances far ahead of transitions such as a move into care facilities or death, create wills and leave memories and messages for each other.

Tamra Van Kalsbeek, the bank’s digital banking officer, sees The Postage as a way the bank cares for its customers, while gathering deposits and connecting with different family members. It also allows the bank to attract business without competing on price. She says the bank’s “spirit club” of customers aged 55 and older were “really receptive” to the product. It has been a way for the customer or the bank to start a conversation with an executor of an estate or will.